Wide Logo
Full-time
NGN Competitive
Lagos
30 Aug 2024
Marketing & Communications

We are a service consulting firm located in Lagos ,we help our clients manage staffing , recruitment and management.


Position Overview: 

We are seeking a dynamic and innovative Brand Communication Strategist to join our team. The ideal candidate will have a passion for crafting compelling brand narratives, developing strategic communication plans, and driving brand awareness through effective messaging and storytelling.


Key Responsibilities:

Develop Brand Communication Strategies:

  • Create and implement comprehensive communication strategies that align with the company's brand identity and business goals.
  • Define key messaging and tone for various communication channels.

Content Creation and Management:

  • Oversee the development of engaging content for a variety of platforms including social media, website, email campaigns, and print materials.
  • Collaborate with creative teams to ensure content is on-brand and effectively communicates the desired message

Market Research and Analysis:

  • Conduct market research to understand audience preferences, industry trends, and competitive landscape.
  • Utilize insights to inform strategy and improve brand positioning.

Campaign Planning and Execution:

  • Plan and execute brand communication campaigns that drive engagement and support business objectives.
  • Monitor campaign performance and adjust strategies as needed to optimize results.

Stakeholder Collaboration:

  • Work closely with internal teams including marketing, PR, and product development to ensure cohesive communication efforts.
  • Manage relationships with external agencies, partners, and vendors as needed.

Brand Consistency:

  • Ensure consistency in brand messaging and visual identity across all communication channels.
  • Develop and maintain brand guidelines to ensure adherence across the organization.

Performance Tracking and Reporting:

  • Measure the effectiveness of communication strategies and campaigns using relevant metrics and KPIs.
  • Provide regular reports and recommendations for continuous improvement.


Qualifications:

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s degree preferred).
  • Proven experience in brand communication, marketing, or a related role.
  • Strong understanding of brand management and communication strategies.
  • Excellent writing, editing, and verbal communication skills.
  • Proficiency in digital marketing tools and analytics platforms.
  • Creative thinker with strong problem-solving abilities.
  • Ability to work independently and manage multiple projects simultaneously.
  • Exceptional organizational skills and attention to detail.


Preferred Skills:

  • Experience with content management systems (CMS) and graphic design software.
  • Knowledge of SEO, SEM, and social media advertising.
  • Familiarity with data analysis tools and techniques.


What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.
  • [Any other perks or company-specific benefits.]


Method of Application

Interested and qualified candidates should forward their CV to: Esther@opsolicitors.com using the position as subject of email.