Our client in culinary and hospitality education sector is seeking an ideal candidate for the role of the Business Development Officer. The Business Development Officer is responsible for driving institutional growth and sustainability through innovative marketing, strategic partnerships, and client development initiatives.

This role combines business strategy, marketing, and corporate communications to enhance visibility, increase student enrolment, and expand MCCI’s market presence. The officer will lead initiatives that strengthen relationships with industry stakeholders, identify new revenue opportunities, and ensure MCCI remains competitive within the culinary and hospitality education sector.

Principal Duties and Responsibilities

1. Business Growth & Partnerships

• Identify and secure new business opportunities, collaborations, and funding sources.
• Develop and manage Memoranda of Understanding (MOUs) with industry partners, schools, and professional bodies.
• Support business diversification initiatives such as catering services, workshops, and short-term training programs.
• Provide market insights to guide institutional expansion and program development.

1. Marketing &Branding

• Design and execute annual marketing and promotional plans for MCCI.
• Manage and grow the institute’s digital presence (website, social media, and online campaigns).
• Ensure effective branding across all platforms, communication channels, and events.
• Represent MCCI at fairs, exhibitions, conferences, and industry events.

1. Client & Stakeholder Development

• Coordinate client development programs including satisfaction surveys, outreach activities, and special events.
• Supervise preparation of proposals, marketing presentations, and promotional materials.
• Maintain a client and stakeholder database, tracking communications and opportunities.
• Liaise with parents, prospective students, and external partners to build lasting relationships.

1. Strategic Planning& Research

• Conduct market research and competitor analysis to inform decision-making.
• Assess institutional performance against business development goals.
• Support the development and monitoring of strategic plans and business objectives.

1. Corporate Communications

• Oversee internal and external communications, including newsletters, press releases, and announcements.
• Manage public relations efforts and media engagement.
• Coordinate with external vendors, consultants, and agencies for promotional campaigns.

6. Training & Staff Development

• Plan and administer marketing training sessions and capacity-building programs for staff.
• Guide faculty and staff in promoting MCCI programs effectively.

Core Competencies

• Strategic Planning & Market Research
• Business Growth &Partnership Development
• Marketing & Branding
• Client Relationship Management
• Corporate Communications &PR
• Negotiation & Stakeholder Engagement

Knowledge,Skills and AbilitiesRequired

• Strong leadership, communication, and negotiation skills.
• Proficiency in Microsoft Office and digital marketing tools.
• Excellent interpersonal and presentation skills.
• Creative, analytical, and results-driven mindset