Ashcorp Group is a global luxury group redefining how we experience the world through fashion, innovation, and impact. We inspire and empower generations to live intentionally, curating a lifestyle beyond the ordinary. Ashcorp is home to iconic brands like Ashluxe, Ashluxury, Plus234Labs, Zentaii, and Athclub. Through Ashluxury, we uphold the integrity of luxury retail, offering over 100 international designer brands, while Ashluxe continues to push boundaries in streetwear fashion.

With offices in Lagos and London, Ashcorp connects fashion lovers in 50+ countries and territories with the world’s best brands. Our impact goes beyond fashion. Through Vertical Rave, Ash Global Logistics, and the YAART Incubation Program, we are shaping the future, driving creativity, youth empowerment, and innovation. Proudly Great Place to Work certified, Ashcorp is a place where creativity thrives, connections are made, and luxury is redefined.

We are recruiting to fill the position below:

Job Title: CRM & Email Marketing Specialist

Location: Lekki Phase 1, Lagos

Employment Type: Contract

Role Overview

• We are looking for a CRM & Email Marketing Specialist to manage our Customer Relationship Management (CRM) system, execute targeted email marketing campaigns, and support our customer loyalty initiatives.
• The ideal candidate will work closely with the marketing, sales, and customer success teams to drive customer engagement, retention, and revenue growth through data-driven strategies.
• A strong understanding of luxury brand positioning, visual aesthetics, and fashion industry experience is a plus.

Key Responsibilities

CRM Management & Optimization:

• Assist in setting up, managing, and optimizing the CRM platform for efficient customer segmentation and lead nurturing.
• Ensure data accuracy, proper tagging, and segmentation for personalized marketing campaigns.
• Develop and maintain automated workflows for customer engagement, including welcome sequences, abandoned cart reminders, and reactivation emails.
• Troubleshoot CRM issues and ensure seamless integration with email marketing and loyalty programs.

Email Marketing & Automation:

• Plan, create, and execute email marketing campaigns to drive customer engagement and conversions.
• Ensure that emails align with content plans and generate maximum revenue.
• Write compelling email copy and collaborate with designers for high-performing email templates.
• Set up A/B testing, analyze campaign performance, and optimize open rates, CTR, and conversions.
• Ensure email list hygiene and compliance with email marketing best practices (GDPR, CAN-SPAM, etc.).

Loyalty & Retention Strategies:

• Assist in the implementation and management of the CRM/Loyalty program to drive customer retention.
• Track customer engagement and use insights to refine rewards, incentives, and retention strategies.
• Work with the marketing team to create email drip campaigns for loyalty members.

Reporting & Insights:

• Analyze CRM and email marketing performance metrics (open rates, engagement, churn, CLV, etc.).
• Generate reports with actionable insights to improve customer journeys.
• Work closely with the sales team to track lead nurturing and conversion performance.

Collaboration & Training:

• Support the sales, customer success, and marketing teams in using CRM and email marketing tools effectively.
• Train internal teams on best practices for CRM, email marketing, and automation.
• Collaborate with designers and copywriters to enhance campaign effectiveness.

Requirements

• 2+ years of experience in CRM management, email marketing, or digital marketing.
• Hands-on experience with CRM software (e.g., HubSpot, Salesforce, Zoho, or similar).
• Proficiency in email marketing platforms (Mailchimp, Klaviyo, ActiveCampaign, or similar).
• Strong understanding of customer segmentation, automation, and retention strategies.
• Data-driven mindset with experience in A/B testing, analytics, and reporting.
• Excellent copywriting and communication skills.
• Ability to work collaboratively across multiple teams.

Preferred Qualifications:

• Experience with loyalty program platforms is a plus.
• Knowledge of email HTML/CSS for template customization (optional but beneficial).
• Basic understanding of SQL or data querying for CRM analytics.
• Luxury mindset and an understanding of luxury visual aesthetics.
• Fashion industry experience is a plus.

Application Closing Date

Not Specified.

How to Apply

Interested and qualified candidates should send their CV to: Careers@ashluxuryhq.com using the Job Title as the subject of the mail.