TranSave is an all-purpose FinTech mobile app and web platform that seamlessly handles all your essential financial services including quick and secure Transactions, POS operations, Loan services, Savings, Bill Payments, Card Services, e.t.c

Job Summary

• The Digital Marketing Officer will be responsible for planning, implementing, and optimizing Transave's digital marketing campaigns across multiple online channels.
• The ideal candidate should have a strong understanding of digital marketing trends, content creation, social media management, SEO, paid advertising, and analytics.

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, customer acquisition, and engagement.
• Manage the company's social media platforms by creating, scheduling, and publishing engaging content.
• Plan and execute paid digital advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
• Monitor campaign performance and optimize marketing efforts based on data and analytics.
• Create compelling marketing content, including graphics, videos, blog articles, email campaigns, and promotional materials.
• Optimize website content using SEO best practices to improve search engine rankings and organic traffic.
• Manage email marketing campaigns, newsletters, and customer engagement initiatives.
• Conduct market research to identify customer trends, competitor activities, and new digital marketing opportunities.
• Collaborate with internal teams to support product launches, promotional campaigns, and company events.
• Track key performance indicators (KPIs) and prepare regular marketing performance reports.
• Stay up to date with emerging digital marketing trends, tools, and best practices.

Requirements

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Media, or a related field.
• Minimum of 2 years of proven experience in digital marketing.
• Strong knowledge of social media marketing, SEO, SEM, email marketing, and content marketing.
• Experience managing paid advertising campaigns (Google Ads and Meta Ads).
• Proficiency in digital marketing tools such as Google Analytics, Google Search Console, Meta Business Suite, Canva, and email marketing platforms.
• Basic knowledge of graphic design and video editing tools is an added advantage.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to  work independently, manage multiple projects, and meet deadlines.

Preferred Skills:

• Experience marketing fintech, financial services, or technology products.
• Knowledge of CRM platforms and marketing automation tools.
• Familiarity with WordPress or other content management systems.
• Understanding of conversion rate optimization (CRO) and customer journey mapping.