Transforming the Service Industry with Innovation and Technology At HandyPros, we're changing how services are provided, accessed, and experienced across Nigeria and Africa. Dedicated to bridging the gap between skilled professionals and those in need of their expertise, HandyPros is more than just a service hub—it's an all-encompassing ecosystem that empo...
The Digital Marketer / Creative Director will lead all digital marketing, creative content development, and brand‑building initiatives across HandyPros and its sub‑brands—HandyPros Hospitality and HandyPros Studio.
Responsibilities include:
Digital Marketing Strategy & Execution
- Develop and implement comprehensive digital marketing strategies that increase brand visibility for HandyPros, HandyPros Hospitality, and HandyPros Studio.
- Plan and execute multi‑channel digital campaigns (SEO, SEM, email, social media, influencer marketing).
- Define target audience segments and tailor content strategies to each business unit.
- Monitor campaign performance using analytics tools and optimize for maximum ROI.
Content Creation & Creative Direction
- Lead content creation efforts across all brands, ensuring visually compelling and on‑brand output.
- Produce and direct high‑quality visual content (videos, photography, promo materials) using professional camera equipment.
- Collaborate with designers, editors, and creative teams to produce marketing materials for all divisions.
- Maintain creative standards and ensure consistency in messaging and visuals.
Social Media Management
Build, manage, and grow social media presence for:
- HandyPros Main Brand
- HandyPros Hospitality (professional cleaning & facility management services)
- HandyPros Studio (creative content, photography, cinematography)
- Develop social media calendars and publish engaging daily/weekly content.
- Track engagement, reach, audience growth, and platform performance metrics.
- Respond to messages, comments, and inquiries to foster brand engagement and customer trust.
Advertising & Promotions
- Manage and optimize paid advertising across Google Ads, Facebook, Instagram, TikTok, and other platforms.
- Develop targeted ad campaigns for each business segment.
- Monitor ad spend and analyze campaign results to improve visibility and conversions.
- Implement A/B testing to refine messaging, visuals, and offers.
Public Relations, Partnerships & Networking
- Leverage personal and brand social networks to amplify brand messaging.
- Initiate collaborations with influencers, creators, and industry partners.
- Manage PR communications and relationships to secure media coverage for the three business units.
- Represent HandyPros at industry events, exhibitions, and networking engagements.
Brand Development & Experience Management
- Ensure consistent brand messaging, tone, and visuals across HandyPros, HandyPros Hospitality, and HandyPros Studio.
- Strengthen brand identity through storytelling, community engagement, and creative expression.
- Design and run user engagement activities to gather insights on customer satisfaction and areas for improvement.
- Maintain brand guidelines and ensure all communication aligns with core values and mission.
Cross‑Department Collaboration
- Work with operations, customer service, and product teams to align marketing goals with business objectives.
- Support internal teams with promotional materials, presentations, and communication tools.
- Participate in strategy meetings to provide marketing insights and creative concepts.
HandyPros Hospitality
- Create campaigns showcasing cleaning, facility management, and hospitality service quality.
- Produce visually appealing before/after content and client testimonials.
- Develop targeted campaigns for real estate, corporate clients, and facility managers.
HandyPros Studio
- Manage studio brand awareness, bookings, and creative service promotions.
- Oversee content production shoots, editing workflow, and creative project execution.
- Promote studio services such as photography, videography, and digital content creation.