Abelinis Limited is an award-winning experiential marketing and project intelligence agency in Nigeria. Incorporated in 2007, the company specializes in brand activations, events, sales promotions, and production, helping major brands drive customer engagement and field execution. 

Job Summary

• We are a seeking high performing and disciplined Sales Representatives to drive Lafarge retail sales execution and expand market coverage within assigned territories.
• This role is critical to delivering strong in market performance by ensuring product availability, converting competitive outlets, and maintaining excellent retail relationships.
• Successful candidates will serve as brand ambassadors, executing sales strategies that strengthen Lafarge’s presence across key markets.

Key Responsibilities

Sales & Market Expansion:

• Drive retail sales by generating and fulfilling orders across assigned territories.
• Identify, recruit, and onboard new retail outlets to expand Lafarge’s market footprint.
• Convert retailers from competing brands to increase market share.

Territory Coverage & Execution:

• Ensure 100% coverage of all assigned retail outlets through consistent and structured route planning.
• Follow up and close leads from field teams (TAEs), prioritizing proximity and conversion efficiency.

Market Execution Excellence:

• Ensure continuous availability of Lafarge products across all retail outlets.
• Execute best-in-class merchandising standards, ensuring optimal product visibility, display, and positioning.

Operational Effectiveness:

• Support field operations and deliver on assigned tasks in line with business objectives and performance standards.

Key Performance Indicators (KPIs)

• Nigeria job listingsSales Target Achievement
• Retail Coverage (100% outlet visitation)
• New Outlet Acquisition & Competitive Conversions
• Product Availability & Visibility Compliance
• Lead Conversion Efficiency

Requirements

• OND / HND / BSc in any discipline (FMCG or building materials experience is an advantage).
• 1–3 years of experience in sales, retail execution, or field operations.
• Strong understanding of local market terrain within assigned locations.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to  work in a target-driven, fast-paced environment.
• High level of discipline, accountability, and professionalism.

Method of Application 

Interested and qualified candidates should send their CV to: recruitment@abelinisng.com using the Job Position as the subject of the email.