Key Responsibilities

Strategic Thinking & Planning:

• Ability to develop long-term brand and marketing strategies aligned with business goals
• Market positioning and competitive analysis
• Strong understanding of customer segmentation and targeting

Brand Management:

• Building and maintaining a strong, consistent brand identity
• Managing brand equity and reputation
• Ensuring consistency across all communication channel

Leadership & Team Management:

• Leading cross-functional marketing teams
• Coaching and developing team members
• Strong decision-making and conflict resolution skills.

Digital Marketing Expertise:

• Proficiency in digital channels (SEO, social media, email marketing, PPC)
• Understanding of content marketing and online customer journeys
• Data-driven campaign management.

Creativity & Innovation:

• Ability to develop compelling campaigns and brand stories
• Innovative thinking to differentiate the brand in competitive markets
• Strong sense of design, messaging, and customer appeal.

Data Analysis & Performance Measurement:

• Ability to interpret marketing analytics and KPIs
• Measuring ROI on campaigns
• Using data to optimize strategies and improve performance.

Communication & Presentation Skills:

• Excellent verbal and written communication
• Stakeholder management (internal teams, clients, partners)
• Ability to present ideas and strategies clearly to executives.

Customer-Centric Mindset:

• Deep understanding of customer behavior and needs
• Building customer loyalty and engagement strategies
• Enhancing customer experience across touchpoints.

Budgeting & Financial Acumen:

• Managing marketing budgets effectively
• Allocating resources for maximum ROI
• Understanding revenue impact of marketing initiatives.

Market Research & Insights:

• Conducting and interpreting market research
• Keeping up with industry trends and competitor activities
• Translating insights into actionable strategies.

Project & Campaign Management:

• Planning and executing large-scale campaigns
• Time management and multitasking across multiple projects
• Coordinating with agencies and vendors.

Adaptability & Change Management:

• Responding quickly to market changes
• Leading brand transformation initiatives
• Staying updated with evolving marketing technologies.

Requirements

• Qualification: Tertiary Degree of minimum BSc. An MBA will be an added Advantage
• Length of Experience: 6 Years and Above
• Type of Experience: Expert in Integrated marketing communication and branding in the Automobile, FMCG, Advertising Agency, or Multinational Enterprise.

Benefits Attached

Official Car, HMO, Leave Allowance, 13th Month

Mode of Application

Interested and qualified candidates can send their CV as an attachment in either Word of PDF format to: kemslisrecruit@gmail.com using "Head of Brand and Marketing" as the subject of the email.