Job Summary

As a Landing Page Designer, you will be responsible for designing and optimizing high-converting landing pages using Elementor. Additionally, you will utilize heatmap analytics tools to monitor user behavior, identify friction points, and implement data-driven improvements that maximize conversions.

Key Responsibilities

Conversion-Focused Design:

• Create high-converting landing pages using Elementor, emphasizing visually compelling designs and strong CTAs.
• Ensure pages are responsive across all devices and deliver a seamless user experience.

Heatmap Analytics and Optimization:

• Use heatmap analytics tools (e.g., Hotjar, Crazy Egg, or similar) to track user interactions, scroll depth, and click behavior.
• Analyze heatmaps and session recordings to identify areas where users drop off or experience friction.
• Implement changes based on heatmap insights to optimize layouts, CTAs, and other key elements.

Testing and Performance Tracking:

• Conduct A/B tests to evaluate design variations and determine the most effective approach.
• Monitor key performance indicators (KPIs) such as bounce rates, time on page, and conversion rates.
• Continuously iterate designs to improve metrics.

Platform Integration:

• Integrate landing pages with CRMs, payment gateways, email marketing platforms, and analytics tools.
• Ensure seamless functionality and data flow across platforms.

Collaboration:

• Work closely with the marketing and analytics teams to align designs with campaign goals and data-driven strategies.
• Incorporate feedback from stakeholders to enhance page performance.

What We Expect (Competencies)

• Conversion-Centric Mindset: Every decision you make must prioritize driving measurable results.
• Heatmap Expertise: Leverage analytics tools to refine designs and ensure maximum conversions.
• Creative Excellence: Produce designs that are visually appealing and aligned with our brand’s standards.
• Proactivity: Suggest improvements and implement best practices without being prompted.
• Accountability: Own the performance of every landing page you create.

What We Don’t Want

❌ Careless designers who fail to monitor user behavior or optimize for conversions.

❌ Passive individuals who ignore heatmap data and fail to act on user feedback.

❌ Disorganized workers who cannot manage multiple projects or meet deadlines.

❌ Complacent staff who settle for low conversion rates and ignore opportunities for improvement.

Qualifications

Experience:

• Proven experience designing high-converting landing pages using Elementor.
• Hands-on experience with heatmap analytics tools (e.g., Hotjar, Crazy Egg, or similar).
• Portfolio showcasing responsive, conversion-focused landing pages and data-driven improvements.

Skills:

• Advanced proficiency in Elementor and WordPress.
• Strong understanding of heatmaps, session recordings, and analytics for optimization.
• Basic knowledge of HTML, CSS, and JavaScript is a plus.
• Familiarity with A/B testing tools and platform integrations.

Behavior:

• Highly self-motivated and detail-oriented.
• Data-driven with a strong focus on results.
• Open to feedback and adaptable to evolving requirements.

What We Offer

• Competitive Salary: Based on experience.
• Accommodation: In the company’s staff hostel for the right candidate.
• Growth Opportunities: Opportunities for professional growth and development.
• Collaborative Environment: A supportive and dynamic work environment.

How to Apply

1. Ensure you meet the qualifications and have a portfolio showcasing your ability to create high-converting landing pages and optimize using heatmap analytics.
2. Send your CV, portfolio, and a brief cover letter outlining your experience and qualifications to admin@vitalvida.ng with the subject line:
3. “Landing Page Designer – [Your Name]”
4. Task: To confirm that you’ve read this job ad thoroughly, include the answer to the following question in your email:
5. “What is the primary tool mentioned for designing landing pages in this role?”