Aella is a fast-growing financial services company dedicated to improving access to credit, digital payments, and financial wellness solutions across emerging markets. With a mission to simplify financial access for millions of individuals and businesses, we leverage technology, data, and innovation to deliver secure, seamless, and affordable financial product...
The Opportunity
We’re seeking a strategic Product Marketer to own the end-to-end positioning, messaging, and go-to-market (GTM) strategy for our B2B Products/solutions. You’ll bridge product, sales, and marketing to drive adoption, competitive differentiation, and revenue growth.
Key Responsibilities
Market & Customer Insights:
- Conduct market research, competitive analysis, and customer interviews to inform product strategy and positioning.
Positioning & Messaging:
- Develop compelling product narratives, value propositions, and messaging frameworks that resonate with target personas.
Go-to-Market Strategy:
- Work with cross-functional GTM launches for new products/features (including pricing, packaging, and sales enablement).
Sales Enablement:
- Equip sales teams with battle cards, pitch decks, case studies, and training to articulate product value effectively.
Content Creation:
- Collaborate with marketing to produce high-impact collateral (e.g., whitepapers, webinars, demo videos, website copy).
Performance Analysis:
- Track KPIs (adoption, conversion, pipeline impact) and optimize campaigns based on data.
Voice of Customer:
- Synthesize feedback to influence product roadmap and marketing strategy.
Required Skills & Experience
- 3+ years in B2B/B2C product marketing in the payment space
- Proven success in developing GTM strategies and launching products.
- Strong ability to translate technical features into customer-centric benefits.
- Expertise in market research, competitive analysis, and persona development.
- Excellent storytelling, writing, and presentation skills.
- Experience with analytics platforms (e.g., Google Analytics, Power BI).