Catalyst Path Consulting - Our client, a leading organization expanding its presence in the construction Chemicals business segment, is recruiting.

Business Segment: Construction Chemicals

Nationality: Nigerian

Job Summary

• We are seeking an experienced and commercially driven Sales Executive / Manager with proven sales experience within the construction chemicals industry in Nigeria.
• The successful candidate will be responsible for driving business development, customer acquisition, revenue growth, market expansion, and channel development for construction chemical products across Lagos and the wider Nigerian market.
• The ideal candidate will possess strong knowledge of the Nigerian construction chemicals market, established relationships across the construction and building materials value chain, and a demonstrable track record of delivering sales targets.

Key Responsibilities

• Develop and execute effective sales and business development strategies for the Construction Chemicals portfolio.
• Identify, develop, and convert new business opportunities across the construction, real estate, infrastructure, and building materials sectors.
• Generate qualified leads and convert prospects into long-term customers.
• Build and maintain strong relationships with contractors, developers, consultants, distributors, dealers, applicators, architects, engineers, quantity surveyors, and other key industry stakeholders.
• Achieve agreed monthly, quarterly, and annual sales and revenue targets.
• Develop and manage a strong sales pipeline across Lagos and other strategic Nigerian markets.
• Conduct regular market visits to identify customer needs, competitor activities, pricing trends, market gaps, and emerging opportunities.
• Identify, onboard, and manage suitable distributors, dealers, applicators, and channel partners.
• Prepare quotations, commercial proposals, sales forecasts, customer reports, and other required documentation.
• Work closely with technical and internal teams to coordinate product demonstrations, site trials, technical presentations, and customer support.
• Provide regular market intelligence and actionable feedback on competitor products, pricing, customer requirements, and market trends.
• Support the introduction, positioning, and commercialization of new construction chemical products.
• Develop and implement market-entry strategies for new products and customer segments.
• Maintain strong after-sales relationships to drive customer satisfaction, retention, referrals, and repeat business.
• Participate in industry exhibitions, trade events, customer meetings, site visits, product launches, and technical presentations.
• Monitor customer accounts, sales performance, collections, and commercial opportunities as required.
• Represent the organization professionally and strengthen its presence within the Nigerian construction chemicals market.

Key Performance Indicators (KPIs)

• Get Executive CoachingAchievement of monthly, quarterly, and annual sales targets.
• Revenue and sales volume growth.
• New customer acquisition.
• Customer conversion and sales pipeline development.
• Distributor and dealer acquisition and development.
• Customer retention and repeat business.
• Market penetration and expansion.
• New product and market development.
• Growth of key customer and project accounts.
• Development of strategic partnerships and new business opportunities.

Requirements

Educational Qualifications:

• Bachelor's Degree or HND in Marketing, Business Administration, Engineering, Chemistry, Building Technology, Quantity Surveying, or another relevant discipline.
• Professional qualifications or certifications in Sales, Marketing, Business Development, Construction, or a relevant technical field will be an advantage.
• Nationality: Nigerian.

Required Experience:

• 3–5 years of proven sales experience in Construction Chemicals or a closely related industry.
• Strong practical knowledge of the Nigerian construction chemicals market is essential.
• Demonstrated experience selling products such as:
• Waterproofing systems
• Tile adhesives and grouts
• Concrete admixtures
• Concrete repair and bonding products
• Sealants
• Protective coatings
• Industrial and decorative flooring systems
• Construction and structural repair solutions
• Other related construction chemical products.
• Demonstrable track record of achieving or exceeding sales targets.
• Established relationships with contractors, developers, consultants, distributors, dealers, applicators, building material merchants, and other construction industry stakeholders.
• Existing market relationships and a strong professional network within Lagos and/or other major Nigerian construction markets will be highly advantageous.
• Candidates with experience working for established construction chemical manufacturers, distributors, or suppliers in Nigeria are particularly encouraged to apply.

Required Skills & Competencies:

• Employer job postingStrong sales, business development, and commercial skills.
• Proven ability to develop new markets and acquire customers.
• Excellent negotiation, persuasion, and closing skills.
• Strong customer relationship management capabilities.
• Good technical understanding of construction chemical products and their applications.
• Strong industry networking and stakeholder-management skills.
• Excellent communication, presentation, and interpersonal skills.
• Commercial awareness and ability to identify and convert revenue opportunities.
• Strong market intelligence and competitor-analysis capabilities.
• Ability to work independently, manage sales territory, and deliver results against targets.
• Strong reporting, analytical, planning, and problem-solving skills.
• Proficiency in preparing sales proposals, quotations, forecasts, and reports.
• Willingness and ability to travel within Lagos and other parts of Nigeria as required.

Preferred Candidate Profile:

• We are particularly interested in candidates who have hands-on experience selling  construction chemicals in Lagos and who understand how to develop  business through contractors, developers, consultants, distributors, dealers, applicators, and project stakeholders.
• Candidates who have worked with or sold competing construction chemical products and have an established network within the Nigerian construction industry will be particularly relevant.
• Relevant industry exposure may include experience with established construction chemical manufacturers, suppliers, or distributors operating within the Nigerian construction chemicals sector.

Method of Application 

Interested and qualified candidates should send their CV and relevant technical qualifications / certifications  to: isaac.samuel@anrml.com using “Sales Executive / Manager” as the subject of the email.